ANDREW DO

DIGITAL PRODUCT MANAGER

BRITISH AMERICAN TOBACCO
SEOUL, KOREA

EXPERIENCE & MAJOR PROJECTS

2024.03 ~

DIGITAL SOLUTIONS ANALYST

BRITISH AMERICAN TOBACCO
Seoul, Korea

End-to-end digital platform management for APMEA North region, focusing on e-commerce enablement projects for strategic new-category brands including Glo and Velo. Core duties include market demand management, requirements gathering, product backlog management, and solution analysis for Korea and Japan markets.

GLO/VELO JAPAN E-COMMERCE TRANSFORMATION

2025.04 - 2025.10
PROBLEM

Japanese subsidiary needed migration from local Sitecore to global Adobe Commerce platform (1.5M MAU).

SOLUTION

Led frontend architecture redesign, specified 40+ custom UI components, coordinated comprehensive UAT.

IMPACT

Successful platform migration with enhanced UX and global standards alignment.

CONFIDENTIAL BRAND KOREA E-COMMERCE

2024.03 - 2026 Q1
PROBLEM

New market entry required comprehensive D2C platform with multi-brand support and complex membership systems.

SOLUTION

Designed end-to-end architecture integrating Adobe Commerce, Salesforce CRM, and logistics systems.

IMPACT

Complete e-commerce ecosystem with automated customer relationship management.

2021.12 - 2024.02

K-12 PROJECT MANAGER

ELICE
Seoul, Korea

Led AI educational platform development, presenting to senior government officials including the President and securing Ministry of Education contracts. Developed safety AI and coding LMS solutions while establishing publisher partnerships and obtaining certifications. Expanded internationally through UK BETT EdTech Show participation and scaled K-12 coding platform to 50,000 monthly users.

AI DIGITAL TEXTBOOK PLATFORM (MINISTRY OF EDUCATION)

2023.02 - 2024.02
PROBLEM

Korean K-12 education needed AI-integrated digital textbooks meeting strict government safety standards.

SOLUTION

Developed AI LMS architecture, managed project pipeline, led Ministry-publisher communications.

IMPACT

₩90B government contract, presidential presentation, certification approval secured.

2020.11 - 2021.12

QA ANALYST

TIKTOK KOREA
Seoul, Korea

Quality assurance for TikTok's global platform, focusing on user experience optimization and content safety protocols.

2018.06 - 2019.06

PMO

SAMSUNG SDS
London, UK

Project management office operations for European market expansion, coordinating cross-cultural development teams.

CORE SKILLS

TECHNICAL SKILLS

  • Adobe Commerce/Magento 2
  • Salesforce (Service & Marketing Cloud)
  • Adobe Experience Manager
  • Azure DevOps
  • AI/ML Platforms

PRODUCT MANAGEMENT

  • Requirements Definition
  • Stakeholder Management
  • UAT Management
  • Technical Writing
  • Cross-functional Collaboration

LANGUAGES

  • Korean (Native)
  • English (Fluent)

CERTIFICATES

Professional Scrum Master I (PSM I)

Scrum.org
2024
Show Credential

EDUCATION

2016 - 2020

BSc IT Management for Business

University of Sheffield
Upper Second-Class Honours (2:1)